Clients come to us and ask
us the best way look for a good quality mailing list for their marketing
activity. Below are some tips to help you know what list might work for you and
how you can go about it.
·
Who do you want to speak to?
What are your demographics for location Zip
code or County?
What ages and income levels do you want to
reach?
Are your prospects homeowners?
·
Select
a quality list provider.
Choose a list provider based
on their reputation and relevance.
·
Purchase
clean data.
Ask questions about how
often the data is updated or cleaned. Ideally this should be not less
frequently than 6 months.
·
Don’t
buy more than you need.
Consider how many calls (or
mailings) you will reasonably be able to make each day. Purchasing too many
names will cause some of them to get old or outdated before you have the
opportunity to use them.
·
Know
how you can use your data.
Some lists are good for a
one time single use. These tend to be the least expensive. Others allow for
multiple use up to an agreement date which is usually 12 months.
·
About
cost
Make sure that what you pay
for a list includes all of the data you need. The basic cost of a record may
not include all of the data that you really want such as phone numbers or email
addresses.
These tips can assist you in making informed decisions when
it’s time to purchase you next list.
