Mailing List Importance

Clients come to us and ask us the best way look for a good quality mailing list for their marketing activity. Below are some tips to help you know what list might work for you and how you can go about it.

·          Who do you want to speak to?

 What are your demographics for location Zip code or County?

 What ages and income levels do you want to reach?

 Are your prospects homeowners?

·         Select a quality list provider.

Choose a list provider based on their reputation and relevance.

·         Purchase clean data.

Ask questions about how often the data is updated or cleaned. Ideally this should be not less frequently than 6 months.

·         Don’t buy more than you need.

Consider how many calls (or mailings) you will reasonably be able to make each day. Purchasing too many names will cause some of them to get old or outdated before you have the opportunity to use them.

·         Know how you can use your data.

Some lists are good for a one time single use. These tend to be the least expensive. Others allow for multiple use up to an agreement date which is usually 12 months.

·         About cost

Make sure that what you pay for a list includes all of the data you need. The basic cost of a record may not include all of the data that you really want such as phone numbers or email addresses.

These tips can assist you in making informed decisions when it’s time to purchase you next list.

Promotional Products

We believe in promotional products, and so do the facts! Promotional products have been proven to be more cost effective than other advertising mediums, making them a great business investment. Compared to print, TV and other advertising methods, custom promo items cost less per recipient, build and strengthen brand relationships and lead to repeat exposure of your marketing message.

Lead Concepts Promotional Products has everything you need from corporate gifts to tradeshow giveaways and more! There is something for everyone, every occasion and every budget. Let us meet your promo product needs.

Direct Mail

Many times people want to know, what’s the advantage of Direct Mail for advertising my business?

Here are some important points to consider:

Direct mail allows you to communicate with an individual on a one-to-one level. It's you and the customer. You have time to persuade, convince and engage your customers. You can ask customers a direct question – and get a direct response.

Mail is engaging. Consumers spend on average 10 minutes reading direct mail.

Mail is a tangible form of advertising. It gives you a physical presence in your customer's home or office, and can literally put your product in their hands.

Mail can be targeted to reach very specific audiences - almost every individual, household and business in the country can be reached by mail.

Mail can support and deepen brand relationships, building awareness as part of integrated campaigns.

Chris' Corner