Tuesday, April 8, 2014

Direct Mail

Many times people want to know, what’s the advantage of Direct Mail for advertising my business?

Here are some important points to consider:
Direct mail allows you to communicate with an individual on a one-to-one level. It's you and the customer. You have time to persuade, convince and engage your customers. You can ask customers a direct question – and get a direct response.

Mail is engaging. Consumers spend on average 10 minutes reading direct mail.

Mail is a tangible form of advertising. It gives you a physical presence in your customer's home or office, and can literally put your product in their hands.

Mail can be targeted to reach very specific audiences - almost every individual, household and business in the country can be reached by mail.


Mail can support and deepen brand relationships, building awareness as part of integrated campaigns.

Chris' Corner

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