Many times people want to know, what’s the advantage of
Direct Mail for advertising my business?
Here are some important points to consider:
Direct mail allows you to
communicate with an individual on a one-to-one level. It's you and the customer. You have time to
persuade, convince and engage your customers. You can ask customers a direct
question – and get a direct response.
Mail is engaging. Consumers spend on average 10 minutes
reading direct mail.
Mail is a tangible form of
advertising. It
gives you a physical presence in your customer's home or office, and can
literally put your product in their hands.
Mail can be targeted to reach
very specific audiences -
almost every individual, household and business in the country can be reached by
mail.
Mail can support and deepen
brand relationships, building
awareness as part of integrated campaigns.
Chris' Corner
Chris' Corner
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